The term interactive video or interactive movie sometimes refers to a nowadays uncommon technique used to create computer games or interactive narratives. Interactive video in early computer games Part of integrated campaign winning Cannes Gold Lion 2007. Created for the Tate Gallery by Martin Percy. Tate Tracks - Interactive video exploration of various works, allowing the user to listen to music while looking at art.The BT Series - Interactive video exploration of the works of Tracey Emin, Anthony Gormley and Rachel Whiteread.The object or space is depicted using video loops, not still, creating a more "live" feel. "Exploratory" online interactive videos Įxploratory videos allow the user to move through a space or look at an object such as an artwork from multiple angles, almost as though the user was looking at the object in real life. An interactive interview with John Hamm before he hosted the 2013 ESPY Awards, also created by Eko.A conversation with Shimon Peres the Israeli President, created by interactive media and tech company Eko.Created for the National Theatre by Martin Percy. A Conversation with Sir Ian - Interactive video interview with Sir Ian McKellen on Shakespeare.Subservient Chicken - a "conversational" interactive video ad for Burger King created by Crispin Porter + Bogusky and The Barbarian Group Cannes Grand Prix 2005."Conversational" online interactive videos Ĭonversational videos allow the user to interact with a video in a turn-based manner, almost as though the user was having a simple conversation with the characters in the video. Electric Feel-customizable music video for the so-titled song by the band MGMT.Ave a Word-customizable video ad for Mini created by Glue London - Silver Cannes Lion 2006.Miss Helga-customizable video ad for Volkswagen Golf created by Crispin Porter + Bogusky and The Barbarian Group.Recent examples of this form of video include: However the user does not actually interact with the video while it is playing. "Customizable" online interactive videos Ĭustomizable videos allow the user to adjust some variables and then play a video customised to the user's particular preferences. A hotspot can trigger content to appear within the video such as text, images, videos or additional web content can be set within an iframe. These hotspots allow the viewer to learn more about a particular object, product, or person in the video. One popular use of interactive video technology is to add clickable points or 'hotspots' to the video. For example, the video may display additional information, jump to a different part of the video or another video, or may change the storyline. These clickable areas, or "hotspots," can perform an action when clicked or touched. Interactive videos provide the viewer the ability to click, on a desktop, or touch on mobile devices within the video for an action to occur. Interactive video (also known as "IV") is a form of digital video that supports user interaction. TikTok announces support for interactive effects in 2021. Netflix started releasing interactive animations in 2016. In 2008, YouTube added an interactive annotation feature to videos. Since 2000, the LD format has been superseded by the DVD format. Also released in 1983 was Cinematronics's LD animated Dragon's Lair.ĭuring the 1990s, several interactive Video CD formats were available such as CD-i (Compact Disc-Interactive) and Digital Video Interactive (DVI). In 1983, Sega released Astron Belt, the first interactive arcade game on LD. Laser disc technology allowed for playback of any video chapter, making interactive video possible. In 1972, Philips introduced the first laser disc (LD). Switching between scenes was done manually by the projectionist. While watching this film, the audience in the cinema theatre would choose one of two scenes during the plot fork. In 1967, the first interactive film, The Cinema Machine, was released. In 1962, Steve Russell, a student at the Massachusetts Institute of Technology (MIT), created Spacewar!, the world's first interactive computer game. 7 Interactive video in early computer games.6 "Exploratory" online interactive videos.5 "Conversational" online interactive videos.4 "Customizable" online interactive videos.
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